The Moroccan Capital Markets Authority (AMMC) is stepping up efforts to improve financial literacy across the nation. As part of its 2024-2028 strategic plan, AMMC President Nezha Hayat announced the creation of a new financial education center. This initiative aims to immerse the public in the world of capital markets, demystifying complex investment and savings mechanisms.
In a recent interview with MAP, Hayat emphasized the AMMC’s achievements in promoting financial education, notably the development of an interactive platform titled “Capital Markets for Everyone.” Designed to cater to diverse learning needs, this platform offers a playful and accessible introduction to the basics of investing.
“We’ve enhanced our digital presence, focusing on younger audiences and those with limited access to traditional information channels,” Hayat explained. The AMMC plans to further expand its outreach by delivering educational content through interactive and digital platforms.
The AMMC has produced a variety of educational resources to better inform the public about saving and investing. These include eight practical guides on key topics such as mutual funds (OPCVM), investment pathways, and stock market listings. Additionally, two brochures on savings products and investor protection, as well as five animated videos, present key concepts like sustainable finance in an engaging format.
The Authority also developed interactive activity books and a mobile app featuring educational modules and quizzes tailored to different learning levels. This digital strategy is supported by on-the-ground initiatives, including 40 university conferences over the past three years, which have reached more than 3,700 students. The AMMC also organizes workshops for finance professionals and runs regular awareness campaigns on national radio stations.
In addition to its domestic efforts, the AMMC actively participates in global events like the World Investor Week and Global Money Week. Hayat highlighted the success of creative competitions such as a financial-themed comic contest and the Quiz Finance event, which engage young people with topics like savings and investment strategies.
The AMMC is also targeting new savings products with campaigns designed to educate and protect investors. “Financial education is a strategic priority for us,” Hayat noted. “Over the years, we’ve diversified our tools and communication channels to make financial knowledge more accessible and to ensure stronger protection for savers.”
The planned financial education center marks a pivotal step in the AMMC’s mission to spread financial literacy in Morocco. By providing hands-on resources and fostering a deeper understanding of capital markets, the center aims to enhance public trust and encourage informed investment decisions.
With these wide-ranging initiatives, the AMMC seeks to empower Moroccan citizens to navigate the world of finance with confidence, ultimately supporting the country’s broader economic growth.
