With a robust economy, sustained growth, and exceptional investment incentives, Morocco has cemented its position as Africa’s undisputed leader in tourism investments. This reputation was further solidified with the unveiling of the comprehensive guide, “Tourism Doing Business – Investing in Morocco,” by the UN Tourism Organization during the International Conference on Technological Innovation and Tourism Investment, held in Marrakech on Tuesday.
This guide sheds light on the many strengths that make Morocco a prime destination for foreign investors. A blend of competitive tax benefits, cutting-edge infrastructure, and an ambitious development strategy has propelled the nation to the forefront of Africa’s tourism market, setting a benchmark for others to follow.
A record-breaking year for tourism growth
In 2024, Morocco welcomed an unprecedented 17.4 million international tourists, securing its position as Africa’s top tourist destination. Compared to 2019, the country achieved an impressive 43% growth in international tourism revenue, further bolstering its global competitiveness.
This remarkable success is fueled by Morocco’s strategic location—just 14 kilometers from Europe—and its access to a market of 2.5 billion consumers. Complementing its strategic advantages is an unparalleled cultural richness, featuring nine UNESCO World Heritage sites, 11 national parks, and over 3,500 kilometers of stunning coastline, offering a diverse array of natural and cultural attractions.
World-class infrastructure meets attractive incentives
Morocco stands out with its state-of-the-art infrastructure. The country boasts 19 airports, 27 commercial ports, 1,800 kilometers of highways, and more than 2,100 kilometers of railway tracks, including Africa’s first high-speed rail line. This robust connectivity not only facilitates the steady flow of visitors but also attracts investors eager to capitalize on the country’s tourism potential.
The Moroccan government has further sweetened the deal with an ambitious Investment Charter and subsidies covering up to 30% of eligible projects. Additionally, bilateral investment protection agreements with 72 countries and double taxation treaties with 62 nations provide foreign investors with unparalleled security and confidence.
Regional Investment Centers (CRIs) play a pivotal role in streamlining administrative procedures and guiding investors through the process, reinforcing Morocco’s reputation as a model for investment promotion.
Preparing for the 2030 FIFA World Cup
As Morocco gears up to co-host the 2030 FIFA World Cup alongside Spain and Portugal, the country is investing heavily in expanding its tourism infrastructure. Thousands of new hotel rooms will be added in host cities to meet rising demand and enhance Morocco’s already impressive hospitality offerings.
These projects are part of a broader vision that prioritizes innovation, sustainability, and competitiveness. Initiatives like the National Tourism Startup Competition are encouraging technological solutions focused on the blue economy, cultural heritage, and sustainable cities.
A pillar of the Moroccan economy
Tourism is a cornerstone of Morocco’s economy, contributing billions of dollars to GDP and creating 364,000 formal jobs. Between 2014 and 2023, the country attracted $2.2 billion in foreign direct investment in the tourism sector, reinforcing its position as Africa’s leading investment hub.
This success stems from a strategic vision driven by bold policies, positioning Morocco not only as a premier tourist destination but also as a thriving investment platform.
A guide to unlocking opportunities
Developed in collaboration with the Moroccan Agency for Tourism Engineering (SMIT), the guide “Tourism Doing Business – Investing in Morocco” is an essential resource for investors and industry professionals. By offering an in-depth analysis of opportunities and support mechanisms, it equips stakeholders with the insights needed to make informed decisions and harness the full potential of Morocco’s tourism market.
A bright future beckons
Morocco has emerged as a key player in the global tourism industry, demonstrating unparalleled leadership fueled by strategic initiatives, world-class infrastructure, and a forward-thinking vision. As the country looks ahead to hosting the 2030 FIFA World Cup and expanding its horizons, its position as a hub for tourism and investment in Africa is set to grow even stronger.
