Inwi has officially launched its Fiber Optic Roadshow in Marrakech, kicking off a nationwide initiative aimed at raising awareness about the importance of high-speed internet among real estate professionals. This traveling campaign is designed to encourage developers and builders to integrate fiber optic infrastructure into new housing projects from the earliest planning stages.
By engaging directly with those shaping Morocco’s urban landscape, Inwi hopes to shift mindsets around digital infrastructure. Fiber-to-the-home (FTTH) connectivity is no longer just a technical bonus—it’s becoming a key factor for homebuyers and a serious selling point for developers looking to stay competitive. The roadshow reflects a broader push toward digital modernization of residential construction, with Inwi providing hands-on technical support to ensure that fiber installation is seamless from the ground up.
The first stop in Marrakech on June 25 brought together property developers, builders, and digital infrastructure experts for a roundtable discussion focused on making fiber a standard feature in all new housing developments. The event sparked open conversations about market trends, evolving consumer expectations, and the practical steps needed to accelerate the rollout of connected homes.
One major announcement from the day was the signing of a new partnership between Inwi and the Addoha Group. This agreement marks a joint commitment to include ultra-high-speed internet access in housing designs from the outset, a move that directly addresses the growing demand among residents for reliable, high-performance connectivity.
Looking ahead, the Fiber Optic Roadshow will continue its journey in 2025, with scheduled stops in Casablanca and Tangier. Each city will host interactive workshops and industry discussions aimed at equipping developers with the knowledge and tools needed to embrace fiber technology.
Through this series of regional engagements, Inwi is making a strong statement about its ambition: to expand access to ultra-fast internet across Morocco and lead the digital transformation of the country’s real estate sector.
