Orange Morocco has emerged as a major standout in this year’s Brand Africa 100 rankings, securing four major awards that reaffirm its leading role in the telecom sector both nationally and across the continent.
Crowned as the Most Admired Telecom Brand in Morocco, Orange clinched the top spot based on spontaneous, unaided responses from a representative urban sample. Participants were simply asked, “Which brands do you admire most?”, a format designed to reveal genuine consumer sentiment without prompts. The result highlights Orange’s deep-rooted presence in the daily lives of Moroccans and its strong emotional connection with the public.
The company also earned the Grand Prix for Brand Excellence, for the fifth consecutive year. This rare consistency speaks to Orange’s long-term commitment to both technical performance and customer relationships. It reflects not just the brand’s market position, but its ability to maintain trust and relevance over time.
Another key recognition came from Gen Z consumers, who named Orange the Most Admired Telecom Brand among youth. This endorsement underscores the operator’s success in staying attuned to the habits, expectations, and digital lifestyles of younger users—a segment increasingly shaping market trends.
Beyond Morocco, Orange’s influence continues to grow across the continent. The company was also recognized at the regional level, earning the title of Most Admired Telecom Brand in Africa, a testament to its expanding reach and resonance in diverse markets.
Speaking after the ceremony, CEO Hendrik Kasteel credited the collective efforts of the Orange Morocco team and emphasized that the accolades come with greater responsibility. “These recognitions strengthen our commitment to our customers and reinforce our ambition to support Morocco’s digital transformation,” he said.
The string of awards reflects a strategy built on continuous listening, innovation, and a strong emphasis on service quality and digital inclusion. Orange Morocco is actively investing in high-speed infrastructure, digital solutions, and community-driven initiatives through its Orange Morocco Foundation and Orange Digital Centers. These efforts are not only expanding access to technology but also fostering digital literacy and empowerment across the country.
