Morocco is taking part in the 62nd Paris International Agriculture Show, running from 21 February to 1 March. The event is one of the biggest farming fairs in the world.
The Moroccan pavilion was opened by Agriculture Minister Ahmed El Bouari and Morocco’s Ambassador to France, Samira Sitaïl. It features 30 producer groups representing 46 cooperatives and more than 740 small farmers, 61% of whom are women from rural areas.
Visitors can see Morocco’s farming products under the theme “Morocco, Centuries of Flavours.” The country is showing argan oil, Taliouine saffron, Medjool dates, olive oil, carob, spices, and medicinal plants. The pavilion highlights the variety of Morocco’s regions and cultures.
Morocco is using the fair to promote its products abroad, improve marketing skills, and open up new export opportunities. The event also supports the Generation Green 2020–2030 plan, which aims to improve incomes in rural areas, create a new agricultural middle class, and give Moroccan products more international visibility.
On the side of the fair, Minister El Bouari and Ambassador Sitaïl met French Agriculture Minister Annie Genevard to talk about closer cooperation. They discussed livestock, training, plant and animal health, water management, and working together through professional farming groups. This follows a 2024 agreement on agriculture and forestry between Morocco and France.
The Paris show brings together farmers, producers, policymakers, and industry experts. In 2025, more than 600,000 people visited. The fair focuses on crops, food products, farming innovations, and sustainable agriculture.
Morocco’s pavilion also shows the country’s move from traditional farming to a modern, export-focused approach. Cooperatives help small farmers sell directly and meet European quality standards. The Generation Green plan also encourages young people to stay in rural areas instead of moving to cities.
High-value products on show include argan oil, mostly made by women’s cooperatives in the southwest, and Taliouine saffron, Africa’s only saffron, known for its strong aroma. Water management is also a key topic, as Morocco faces long-term droughts.
The country is investing in desalination plants and water networks to protect its crops.
