Moroccan business leaders are making digital control a top priority, according to the latest PwC CEO Survey. With AI, cloud computing, and new tech shaking up industries, most CEOs expect their business models to change in the next three years.
Over 70% of leaders say they’ll need to adapt, and nearly 60% see AI and cloud as their main tools. But it’s not all smooth sailing. They’re juggling cyber threats, changing supply chains, international competition, and gaps in tech skills.
Digital control, basically keeping your data, systems, and tech under your own management, is now seen as essential for running a business safely and growing the economy. “Real control comes from knowing how your systems work, where your data is, and managing the risks,” said Jamal Basrire, PwC Partner and Technology Consulting Leader.
Morocco has invested a lot in digital infrastructure and follows a “Cloud First” approach, but local companies are still behind international standards. The main obstacles? Unclear company strategies, tricky regulations, and not enough local tech solutions.
PwC will take this conversation to Gitex Africa in Marrakech from April 7 to 9, where it plans to launch new cloud solutions to help Moroccan companies go digital safely.
This push fits with Morocco’s “Digital Morocco 2030” plan, which focuses on online government services, IT outsourcing, and expanding 5G and fiber networks. Local cloud services are especially attractive for keeping sensitive data in Morocco, though building data centers is expensive and skilled workers are in short supply.
