Moroccan telecom company inwi has been named Favourite Moroccan Brand for the fourth year running at the Love Brand Awards 2026, held during the marketing forum Les Impériales. The company also won in the telecom and technology category.
Inwi says the win comes from building trust and staying close to customers. Its slogan, “Sir Baid” (Go Further), reflects its goal to help people reach their personal and work goals through easy-to-use, reliable digital services.
Since joining the market in 2010, inwi has expanded from mobile phone services to a full range of digital solutions. These include inwi money for mobile payments, cloud and cybersecurity services through inwi Business, and investments in fiber optic and 4G/5G-ready networks.
The Love Brand Awards are based on surveys that measure how much Moroccans feel attached to brands, showing public opinion rather than just sales. Inwi’s repeated wins show it has strong loyalty in a market where mobile usage is over 130% and growth comes mainly from digital services and better customer experience.
