Orange has launched a new strategy that puts Morocco at the heart of its business across Africa and the Middle East.
The plan, called Trust the Future, runs from 2026 to 2030 and was presented in Casablanca on 8 April. The company says the region is becoming more important as its population grows and more people go online. Africa and the Middle East could reach 2.5 billion people by 2050, about a quarter of the world’s population.
Orange says the region is now its main source of growth, with 11 straight quarters of double-digit increases. In 2025, revenue reached €8.4bn, up more than 12%. The company has 161 million customers across 18 countries, including more than 90 million 4G users. Fixed broadband reached 4.8 million customers and fibre connections are growing by nearly 30% a year. Orange Money has 49 million active users.
Morocco will be used as a test market for new services before they are rolled out across Africa. Orange aims to add 40 million new customers by 2028.
The new plan focuses on artificial intelligence, cybersecurity and faster networks. Orange wants AI to support all customer interactions and plans to speed up fibre and 5G roll-out, especially in rural areas. Older 2G and 3G networks will be shut down to free up spectrum for 5G and future 6G research and to reduce energy use. The company wants to cut its CO2 emissions by 45% by 2030, with Morocco testing low-energy network towers powered by smart grids.
The strategy matches Morocco’s Digital 2030 programme. This includes a planned 500MW datacentre in Dakhla, designed to run entirely on wind and solar power. Orange says the site will store data from nearby countries while reducing dependence on European data centres.
Orange is also expanding its financial services into a “super app” called Max It. The company hopes the app will generate €1bn in extra revenue by 2028 by offering services such as transport, entertainment and online shopping. Morocco will test the app before it is launched in countries like Senegal and Ivory Coast.
The company highlighted its Orange Digital Center network, which offers free coding training, fabrication labs, startup support and investment. Orange aims to train six million people for free by 2030.
Its Live Intelligence platform and the AI Garden programme, launched with Technopark Maroc, will support local startups developing AI tools for areas such as farming and water management.
Cybersecurity is another key focus. Orange Cyberdefense will be built into services for consumers and businesses, with the company promoting cloud services that keep data inside national borders.
Orange says mobile connectivity already contributes more than $170bn to the economy in Sub-Saharan Africa. It plans to expand 4G coverage to 85% of the population and install solar-powered network sites in remote areas.
