Dislog Group, a prominent Moroccan conglomerate specializing in consumer goods and healthcare products, has made another bold move in its international expansion strategy by acquiring “Build a Better World – Chef Sam,” a European distributor of well-known food brands, for €40 million in cash. This acquisition represents a significant milestone in the group’s ambition to establish itself as a key player in the European market.
Following its recent acquisitions of French distributor Taste Distribution, premium chocolate brand Carré Suisse, and French agri-food company Cultures de France, Dislog Group is now targeting the Iberian and broader European markets through its purchase of Chef Sam. This distributor handles high-profile brands such as Vitacoco, Pastoret, Heura, Trip, and La Vie. Additionally, Chef Sam holds stakes in various consumer goods companies, including Midnight, Chic&Love, Chipoys, Coliflow, and Family Love.
With this acquisition, Dislog Group expands its industrial and distribution activities across Spain, Portugal, France, the Benelux countries, Poland, and the UK, further cementing its position in the European market. Based in Barcelona, Chef Sam’s headquarters will now serve as the central hub for Dislog Group’s European operations. The group’s French subsidiaries, Taste Distribution and Cultures de France, will report directly to this new base.
Moncef Belkhayat, CEO of Dislog Group, highlighted the importance of this acquisition: “This marks a new chapter for Dislog Group, transitioning from a local company to a regional Moroccan powerhouse operating in 10 countries. Our goal is to drive a south-to-north expansion, creating synergies and added value for our country, shareholders, and employees. I invite Moroccan manufacturers to consider exporting their brands through Dislog Group Europe, which now acts as a significant export aggregator for the national industry. Finally, I warmly welcome our 150 European colleagues to the Dislog Group family.”
The deal, facilitated with the involvement of European shareholders Bernard Hours, Rafa Esteve, and José Cano — all former executives of Danone Europe and investment fund Nexus — strengthens Dislog Group’s footprint in Europe. The group’s operations are expected to generate an annual turnover of €115 million. Omar Bennis and Jone Cano will oversee the new European headquarters, which will coordinate activities across Spain, Portugal, France, the Benelux, Poland, Romania, and the UK.
The transaction was structured with the financial support of Boughaleb & Associés and Rhombus, and the legal advice of Hilmi Law Firm, Rafael Palop Cabin, and Arst Avocats. The sellers were advised by Grant Thornton Spain, underscoring the strategic nature of this acquisition.
With this latest move, Dislog Group solidifies its presence in Europe’s competitive consumer goods sector, positioning Chef Sam as its cornerstone for further growth and international expansion.
