Patricia Goldman, a powerhouse in the French communications industry known for advising top business leaders and influential figures like Kylian Mbappé, Air France, and Renault, is now setting her sights on the Moroccan and West African markets. Her agency has recently formed a key partnership with Jaoued Boussakouran, head of the prominent Moroccan communications firm Apostrophe, to enhance her presence in these promising regions.
This collaboration marks an ambitious step in Patricia Goldman’s international strategy, as her agency partners with Apostrophe to tap into the African market. By combining Goldman’s extensive expertise in corporate communication with Apostrophe’s on-the-ground knowledge and networks in Morocco, the partnership aims to build a strong foothold across Morocco and Francophone Africa.
High-profile presence at Macron’s presidential visit
Goldman recently seized an opportunity to strengthen her African ambitions during Emmanuel Macron’s state visit to Morocco. As part of a delegation of French and Moroccan business leaders, she attended a series of business events and networking engagements in Rabat, using this high-profile setting to expand her influence.
Dubbed the “preferred communicator for France’s top executives,” Patricia Goldman’s client list includes high-profile names like soccer star Kylian Mbappé, entrepreneur Alain Afflelou, Meetic founder Marc Simoncini, and Veolia’s CEO Antoine Frérot. Her reputation for elite image management and media influence makes her a sought-after partner for international expansion.
Jaoued Boussakouran, who leads Apostrophe, is a key figure in Moroccan influence communication. With experience in high-level French administration and at Actif Holding, Boussakouran has a substantial network in Morocco’s business and political spheres. His political and civic engagements, including founding the En Marche movement in Morocco and serving as Secretary General of the Paris-Casablanca club, further amplify his influence and knowledge of the local landscape.
Casablanca-based Apostrophe supports major clients, from CAC 40 companies to startups and professional organizations, in building robust PR and communications strategies. Leveraging its local expertise, Apostrophe is instrumental in guiding businesses through successful entry and growth in Morocco and Francophone Africa.
