ELARABY Group, a leading household appliance manufacturer in the Middle East and Africa, is strengthening its presence in North Africa through a strategic partnership with Iwaco, a distribution subsidiary of T-Man Holding. This collaboration grants Iwaco exclusive distribution rights for the Tornado brand in Morocco, bringing consumers a wide range of innovative and high-quality home appliances tailored to their needs.
To mark this major milestone, a Tornado-exclusive showroom was inaugurated on February 12, 2025, in Casablanca. The event was attended by executives from both companies, key industry players, and business partners. This interactive space will allow both professionals and consumers to explore Tornado’s latest innovations, providing a hands-on experience with its cutting-edge products.
With a solid reputation in other markets, Tornado has established itself as a trusted brand in home appliances. Its product lineup covers various household needs, including refrigerators and freezers designed for optimal space utilization and energy efficiency, washing machines and dryers equipped with smart technology for effortless daily use, televisions and audiovisual equipment delivering superior image and sound quality, high-performance air conditioners ensuring year-round thermal comfort, and small household appliances designed for kitchen and home maintenance, combining convenience and efficiency.
The partnership between ELARABY and Iwaco is built on a strong synergy—ELARABY’s manufacturing expertise combined with Iwaco’s extensive distribution network. With nationwide coverage, Iwaco ensures that Tornado products will be readily available across Morocco, providing consumers with a diverse selection and seamless access to top-tier appliances.
Medhat El Arabi, ELARABY Group’s General Manager of International Business, emphasized Morocco’s strategic role in the company’s North African expansion, highlighting the Moroccan market’s demand for quality, performance, and reliable service. Meanwhile, Fahd Bennani, CEO of Iwaco, stressed the complementary strengths of both companies and their shared vision to bring affordable and high-performance appliances to Moroccan households. He reaffirmed that Tornado’s entry into Morocco is a long-term commitment focused on building a sustainable success story and enhancing customer satisfaction.
Beyond distribution, ELARABY Group and Iwaco are also committed to delivering exceptional after-sales service. A network of authorized service centers will be deployed across Morocco to provide efficient consumer support. Additionally, a steady supply of spare parts and responsive customer assistance will further reinforce their dedication to product durability and customer satisfaction.
With this strategic partnership, Tornado is set to become a key player in Morocco’s home appliance market, offering consumers modern, high-quality, and accessible solutions for their everyday needs.
