During this year’s Ramadan, LabelVie Group went far beyond its usual role as a retailer. It didn’t just sell—it gave. Time, resources, and genuine human connection. The company set out with a simple but powerful goal: to turn solidarity from a concept into an action—visible, tangible, and widespread.
In Mers El Kheir, the joyful sounds of children from the association Les Enfants de l’Ovale mingled with the aroma of warm food. Five hundred people came together for a ftour that felt more like a big family gathering than a charity event. Further south in Casablanca, the Ftour Al Amal brought hundreds more together. Thanks to a weekly partnership between LabelVie and the association Tadamoun Al Amal, 1,200 hot meals were served every week during the holy month.
But beyond the numbers, what truly stood out were the faces of LabelVie’s own employees. They stepped out of their corporate roles to become volunteers—cooking meals, setting tables, serving food, and bringing energy to every gathering. Their collective mission was clear: to make Ramadan a time of true giving.
And give they did. LabelVie provided a total of 17,000 food products to Tadamoun Al Amal and another 8,700 to Les Enfants de l’Ovale. These donations—quiet, consistent, and vital—allowed both organizations to keep up with the rising needs of the communities they support, many of whom face severe hardship.
Across cities like Fès, Rabat, Tangier, Tétouan, Al Haouz, Chefchaouen, and Hraouin, the same spirit of giving was at work. LabelVie partnered with seven local organizations to distribute 1,100 food baskets—nearly 12,000 essential goods in total. This effort was powered by the company’s delivery arm, Bringo, which ensured every basket reached its destination smoothly.
Even then, it wasn’t just about logistics. LabelVie’s team members personally took part in the distribution, treating every family with dignity, care, and respect—never reducing their efforts to a mere transaction.
In the more remote regions of Tata, Tiznit, and Taroudant, where large-scale aid efforts rarely reach, LabelVie’s Atacadao brand stepped in with targeted support: 750 food baskets and over 8,000 products delivered to families living off the beaten path. It was a lifeline where few others extend one—thoughtful, deliberate, and deeply necessary.
This Ramadan, LabelVie didn’t just talk about compassion. It lived it.
