Africorp Consortium, a major Moroccan player in industry, distribution, and agriculture, has taken a giant step forward in its international expansion. At a high-profile bilateral summit involving Morocco’s and the UAE’s Ministries of Industry and Commerce, Africorp signed a $55 million investment agreement with Al-Hazeem Holding Group, a minority shareholder in Intercoil International.
This strategic partnership, spanning a period of 3 to 5 years, is designed to strengthen Africorp’s leadership in the bedding and sleep solutions sector. By leveraging the expertise of its subsidiary Dolidol and that of Intercoil, a respected manufacturer in the Middle East and Africa (MEA) region, the deal aims to modernize operations, penetrate new markets, and accelerate technological innovation.
Dolidol, which operates in a dozen countries, including four production facilities in Nigeria, serves as a key pillar in Africorp’s global strategy. Under the agreement, Africorp will increase production capacity at the Ras Al Khaimah (RAK) factory in the UAE by 50% and launch a new facility in Saudi Arabia. This expansion will focus on manufacturing foam, mattresses, and furniture.
The collaboration also places a strong emphasis on technology and sustainability. Investment plans include developing smart bedding products equipped with intelligent sensors and digital showrooms that offer customers an immersive experience through AI and virtual reality (VR) innovations.
Africorp has committed to a robust environmental strategy. New production sites will be powered by renewable energy, while their products—such as mattresses—will be fully recyclable. To further its sustainability efforts, Africorp is working with academic institutions to develop advanced eco-friendly foam technologies.
This drive for sustainability aligns with economic transformations underway in the Middle East. Major infrastructure projects like Saudi Arabia’s futuristic Neom city, Riyadh’s Expo 2030, and the 2034 FIFA World Cup are creating significant opportunities in construction and hospitality development. Africorp aims to position itself and its partners as essential contributors to these ambitious projects.
The partnership between Africorp and Intercoil is anchored in five strategic priorities:
- Industrial capacity expansion – Boosting production capabilities in key locations.
- Regional market growth – Entering new markets across the Gulf, North Africa, and the Levant.
- Technological innovation – Developing connected products and digital experiences.
- Sustainability initiatives – Emphasizing renewable energy and recyclable products.
- Brand reinforcement – Elevating the visibility of brands like Simmons in key markets.
This multipronged approach will help Africorp and Dolidol cement their position as leaders in the MEA region’s sleep and furniture industries.
