Ali Belhaj has been appointed as the new head of the Morocco–United Kingdom Business Council, following a board meeting of the CGEM (Moroccan Employers’ Association) held on September 15. As the CEO of Hippone Holding, a diversified firm with operations in logistics, industrial real estate, and agriculture, he steps into a role that aims to strengthen economic ties between Morocco and the UK at a pivotal moment for bilateral business relations.
Belhaj brings a strong academic and professional background to the position. With a degree in economics and an MBA from the University of Southern California, he began his career in corporate restructuring before shifting his focus toward strategic investment sectors. Over the years, he has spearheaded several agricultural initiatives, particularly in citrus farming, olive production, and the cultivation of aromatic and medicinal plants—areas that align with Morocco’s broader development goals.
His influence extends beyond the private sector. Belhaj has held key public positions, including president of the Oriental Region and head of its Investment Fund. He has also served as a member of parliament for Dar Bouazza and as vice-president of the R20 network, which advocates for climate action at the regional level. These roles have positioned him as a central figure in driving both regional development and economic appeal across various parts of the country.
Within CGEM, Belhaj has led the Sub-Commission on Business Ethics, underscoring his long-standing commitment to corporate responsibility and good governance. His consistent advocacy for ethical business practices has earned him a solid reputation in both national and international circles.
Globally, Belhaj has taken part in several high-profile think tanks and institutions. He contributes to the work of the World Economic Forum and the Global Development Network, and has been invited to speak at world-renowned academic institutions, including Harvard, Warwick, and the Paris Institute of International Relations.
His recent appointment is expected to inject new momentum into Morocco–UK business cooperation. At a time when companies on both sides are seeking stable, future-oriented partnerships, his leadership may play a crucial role in opening doors, forging alliances, and setting the tone for a more connected and collaborative economic landscape between the two nations.
