Ana Maak Awards: how Attijariwafa Bank is fueling inclusive entrepreneurship

Attijariwafa Bank wrapped up the fourth edition of its flagship entrepreneurial competition, the Ana Maak Awards, with a grand finale in Casablanca, celebrating standout project leaders from across Morocco. What began as a contest has quickly become a landmark event in the country’s entrepreneurial calendar, drawing widespread attention and institutional support.

This year’s edition drew an impressive level of engagement, attracting over 11,000 participants through the bank’s platform, Dar Al Moukawil. The competition reached all twelve of Morocco’s regions, selecting three standout projects from each to advance to the national stage. From there, twelve finalists earned their place in the finale, where they pitched their ventures to a jury made up of seasoned professionals from the entrepreneurial ecosystem.

The event drew top-level representatives from key institutions, including the heads of Tamwilcom, Anapec, the Casablanca-Settat Regional Investment Center, Maroc PME, the Artisan House, the Moroccan Foundation for Financial Education, and the Office for the Development of Cooperation. Their presence underscored the growing institutional commitment to fostering entrepreneurship across the country.

In the final round, three projects emerged as winners, each receiving financial backing of up to 100,000 dirhams, along with tailored support to help bring their ideas to life. A fourth prize, determined by a public vote that gathered nearly 4,000 participants online, emphasized the importance of citizen involvement in supporting grassroots innovation.

Beyond the awards, all finalists will receive ongoing support that includes a free professional bank account, access to coaching through the Dar Al Moukawil network, and the opportunity to be listed as potential suppliers for Attijariwafa Bank’s procurement department.

Through this initiative, the bank reinforces its commitment to fostering inclusive and sustainable entrepreneurship. Special attention is being paid to young people and women—two groups seen as vital drivers of Morocco’s future economic growth.