Aradei Capital has shared its plans for the next five years, with the company aiming to expand its business, upgrade its properties and invest around MAD 3.3 billion by 2030, according to an interview with CEO Nasser Benjelloun published by Le Figaro. The strategy was presented during the company’s Capital Markets Day in Casablanca. It focuses on improving existing properties, expanding into new sectors and delivering long-term growth.
“We acquire, develop and manage innovative living spaces rooted in their environment,” Benjelloun said.
Aradei Capital said it owns a portfolio worth more than MAD 8 billion. It has 35 properties across 23 Moroccan cities, with more than 500,000 square metres of rental space. The company also reported a 97% occupancy rate and a 97% rent collection rate.
Retail remains the company’s biggest business, making up around 70% of its portfolio. However, Aradei Capital is also expanding into healthcare, industry, high street retail and office space to reduce its reliance on shopping centres.
The company said it has achieved the goals of the plan it launched after listing on the Casablanca Stock Exchange five years ago. In 2024, its revenue passed MAD 600 million, while recurring earnings exceeded MAD 300 million. It also invested more than MAD 2.3 billion during that period.
As part of its new strategy, Aradei Capital will renovate shopping centres including Almazar in Marrakech and Borj Fez in Fez.
“We are accelerating the modernisation of our portfolio and innovation across our assets to strengthen performance and attractiveness,” Benjelloun said. “This momentum goes beyond our existing portfolio and guides an investment strategy focused on growth and changing consumer uses.”
The company is also launching new businesses, including WAW, a leisure brand, and Elevate, a retail media agency, to create new sources of income.
Aradei Capital plans to invest around MAD 3.3 billion by 2030, with MAD 1.8 billion already secured. Major projects include Sela Park Casablanca and a mixed-use development of around 60,000 square metres at the entrance to Casablanca. The company hopes these projects will help increase annual revenue to more than MAD 1 billion and recurring earnings to around MAD 500 million.
Benjelloun said sustainability will remain part of the company’s growth strategy through its “Bricks for Impact” programme, which focuses on energy efficiency, environmental standards and social initiatives alongside business growth.
