At Gitex Africa, one of the continent’s leading tech events, a major partnership was announced between Attijariwafa Bank and the Moroccan Agency for Tourism Engineering (SMIT). The agreement aims to drive technological innovation and boost investment in Morocco’s tourism sector, with a strong focus on digital transformation and support for emerging businesses.
The deal was formalized by Hind Driouch, Executive Director overseeing the corporate market at Attijariwafa Bank, and Imad Barrakad, Director General of SMIT. At its core, the partnership is designed to support small and mid-sized companies developing cutting-edge solutions, especially those focused on digitizing tourism services.
This collaboration represents a significant step forward for the industry. By combining their expertise, both organizations intend to energize the entrepreneurial ecosystem surrounding Moroccan tourism, introducing high-impact digital tools to enhance the traveler experience, upgrade the national tourism offering, and boost the appeal of destinations across the country.
The agreement outlines concrete plans to support innovative projects, offering both financial backing and strategic guidance tailored to investors. It also leverages the strengths of both institutions to help design, structure, and promote tourism-related initiatives. In addition, a series of joint activities are on the horizon—workshops, training sessions, and networking events—all geared toward strengthening momentum within the sector.
