Attijariwafa bank has been named “Morocco’s Most Beloved Brand” at the 2025 Love Brand Awards, a highlight of the much-anticipated Les Impériales event. This prestigious award underscores the deep trust and strong connection the bank has cultivated with its customers over the years.

Competing against 1,700 brands operating in Morocco, Attijariwafa bank claimed the top spot based on a comprehensive study conducted by the Institut Impérial. The survey gathered feedback from over 3,200 participants across major cities including Casablanca, Rabat, Tangier, Fes, and Marrakech.

This eighth edition of the Love Brand Awards introduced an enhanced methodology, grouping brands into 12 sectors. Attijariwafa bank stood out by excelling across all categories, a testament to its customer-centric approach and continuous drive for innovation.

Renowned for the variety and quality of its banking services, the group has consistently met the diverse needs of its clientele, further solidifying its leadership in the Moroccan financial sector.

The awards ceremony was one of the standout moments of Les Impériales 2025, a premier event that celebrates excellence in marketing, communication, and advertising in Morocco. Bringing together top industry experts, brands, and influential figures, this year’s edition also shed light on consumer trends through a special focus on 700 Moroccan celebrities and influencers.

By earning this distinction, Attijariwafa bank has reaffirmed its status as a brand deeply embedded in the hearts of Moroccans, a success built on trust, innovation, and an unwavering commitment to excellence.