Attijariwafa Bank has chosen five artificial intelligence projects to improve its banking services and day-to-day operations after employees took part in an internal innovation programme.
The projects were presented during the sixth edition of the bank’s Wenov Think & Make x IA Center Demo Day in Casablanca, organised with consulting firm Onepoint. The bank said the winning ideas will now be reviewed by its Executive Committee before being introduced in the coming months.
The five projects focus on improving customer service, making employees’ work easier, detecting fraud, strengthening risk and compliance, and making operations faster and more efficient.
The programme invited employees from across the bank to turn their ideas into working AI tools. The winning projects were selected based on their business value, technical feasibility and ability to be used on a larger scale.
Onepoint supported the programme from start to finish, helping teams develop their ideas, build business cases, measure potential returns and prepare their final presentations.
The initiative comes as banks around the world invest more in artificial intelligence. Financial institutions are expected to spend about 2% of their revenue on AI projects, more than twice previous levels.
In Morocco, investment in digital banking technology has reached 1.42 billion Moroccan dirhams, according to recent figures from the central bank. Banks are also using machine learning to assess risk and AI assistants that can speak both Darija and French.
Attijariwafa Bank operates in 27 countries and serves more than 12 million customers with a workforce of over 22,000 employees.
The programme was launched under the leadership of Group Chief Executive Mohamed El Kettani and opened by Hassan El Bedraoui, Corporate Vice President for Transformation, Innovation, Technologies and Operations.
The bank said it will continue encouraging employees to develop AI solutions as it expands the technology across its network of more than 8,000 branches.
