Auto Hall will ask its shareholders to approve a 99-year extension to the company’s life and new governance rules at a meeting on 17 March in Casablanca.
The company, founded in 1907, is due to reach the end of its current legal term on 25 March 2026. It now wants to extend that deadline to 2125.
At the same meeting, Auto Hall will also propose changes to its internal rules to comply with Morocco’s Law 19-20, which sets new standards for how public companies are run.
Under the plan, the board of directors must include at least 40% men and 40% women. If the board has more than eight members, the gap between men and women must remain small.
The audit committee, which checks the company’s financial accounts, would also need at least one man and one woman, as well as two independent members. External auditors would be limited to 12 years in the role, followed by a four-year break before they can return.
Law 19-20 aims to improve transparency, independence and accountability in Moroccan companies, bringing them closer to international standards.
Auto Hall runs more than 50 branches across Morocco and represents over 15 brands, including Ford Motor Company, Nissan and Mitsubishi Fuso. It is one of the country’s main vehicle and equipment distributors.
The company operates in a sector facing major changes. The shift to electric vehicles requires new investment in charging stations and staff training. Online car sales are also challenging traditional showrooms. At the same time, environmental rules are becoming stricter.
Analysts say clearer governance rules can make a company more attractive to investors and lenders, especially those who look at environmental and social standards.
