At the GITEX Africa Morocco 2024 event, Bank of Africa, led by Othman Benjelloun, showcased its technological prowess and solidified its position as a pan-African leader in innovation. The bank’s booth, dominated by a striking blue color symbolizing the horizon and future, attracted significant attention and highlighted its commitment to technological advancement.

Mounir Jazouli, the central director of Communication and Institutional Relations, emphasized the importance of GITEX Africa as a platform to showcase Morocco’s digital progress, with Bank of Africa leading the charge. The bank stands out as a pivotal player in the digital transformation of the banking sector, thanks to strategic partnerships with leading tech firms.

AI and cybersecurity at the forefront of innovation

Bank of Africa unveiled its cutting-edge projects in artificial intelligence and cybersecurity at GITEX. These innovations aim to streamline internal processes, provide personalized customer experiences, and ensure transaction security. The technologies, initially implemented in Morocco, are set to be expanded to the bank’s African subsidiaries, driving digital transformation across the continent.

Jazouli highlighted AI as a key accelerator of this transformation and stressed the significance of events like GITEX Africa in strengthening professional networks and attracting new investors.

A pan-African vision of innovation

Firmly established in over 20 African countries, Bank of Africa reaffirms its commitment to the continent’s development. By investing in technological innovation, the bank aims to broaden financial service access and contribute to Africa’s economic growth.

GITEX Africa Morocco 2024 serves as a prime showcase for Bank of Africa’s leadership and its forward-thinking vision for pan-African innovation.