As excitement builds for the 2025 Africa Cup of Nations, Morocco is gearing up for more than just football. The kingdom is turning the tournament into a game-changing moment for tourism, with a bold new initiative led by its national tourist office.
From April 2 to 6, Morocco is hosting a large-scale fam trip unlike any other—rolling out the red carpet for African travel professionals from over a dozen countries. Tour operators and travel agents from places like Nigeria, Senegal, Ghana, and Cameroon will get an up-close look at what Morocco has to offer, from vibrant cities to coastal escapes and mountain adventures.
The centerpiece of this effort? Two high-powered workshops where Moroccan tourism players will sit down face-to-face with their African counterparts to dream up new travel packages tailor-made for the CAN 2025 crowd. Whether it’s city breaks in Casablanca, culture-packed getaways in Fez, or desert adventures in the south, the goal is clear: make Morocco irresistible to African football fans and travelers alike.
But the campaign doesn’t stop there. ONMT is already preparing its next move—a roadshow through European cities with large African communities. The idea is to connect Moroccan travel companies with European-based agencies who know the market inside out, helping them craft offers that speak directly to fans heading to Morocco for the tournament.
For ONMT, the CAN 2025 is more than a sporting event—it’s a chance to show the world what makes Morocco unique. With strategic partnerships, creative travel ideas, and a strong focus on African and diaspora markets, Morocco is aiming to turn the energy of the pitch into a powerful driver for tourism.
