Moroccan fintech company Cash Plus is taking a major leap by launching its initial public offering (IPO) on the Casablanca Stock Exchange, signaling a pivotal moment in its growth trajectory. The move, unveiled on Friday, October 31, reflects the company’s ambition to evolve beyond its current status as a leading player in personal financial services across the country.
The IPO will raise a total of 750 million dirhams, divided between a 400 million dirham capital increase and a 350 million dirham sale of existing shares. Each share is priced at 200 dirhams, with the subscription window scheduled from November 19 to 25.
By opening up its capital, Cash Plus is aiming not just to secure funding, but to cement its long-term expansion goals. CEO Nabil Amar described the move as “a step in a broader journey of inclusive development,” emphasizing that the IPO is a means to an end, not the end itself. The company hopes to attract a wide range of investors—from major institutional players to individual shareholders—and even reach newcomers who have never ventured into the stock market.
Cash Plus operates one of the most extensive independent financial service networks in Morocco, with 5,000 branches nationwide, a staff of 1,500, and around two million daily users. In total, the company serves roughly 12 million clients each year. This widespread presence, coupled with its independence, makes it a dominant force in the sector.
The IPO is a key component of a larger strategy focused on digital transformation and expanding access to financial tools. With this listing, Cash Plus is positioning itself to scale further while staying true to its mission of making financial services more accessible across Morocco.
