The 2025 Audi A5 arrives in Morocco with hybrid tech and bold styling
Three decades after introducing the A4 and nearly twenty years since the debut of the first A5 designed by Walter De Silva, Audi has...
Société Générale’s Moroccan arm set for major rebranding
A year after being acquired by the Saham Group, Société Générale Marocaine de Banques (SGMB) is preparing to undergo a significant transformation. On June...
Shell Al Jazira: where road trips meet sustainability and innovation
Along Morocco’s Atlantic highway, one rest stop is breaking the mold. The Shell Al Jazira station in El Mansouria has become the first facility...
Less spending, bigger vision: inside OCP’s 2030 roadmap
By tightening its spending in the first quarter of 2025, OCP Group is signaling the start of a new phase in its long-term strategic...
Orange Morocco leads national push to end cyberbullying
Orange Morocco is stepping up its fight against cyberbullying, placing the issue at the center of its broader commitment to responsible digital use. Through...
NOTIL, a new lab in Morocco aims to redefine community development
A new initiative has just taken root in Nouaceur with the launch of the Nouaceur Territorial Innovation Lab—known as NOTIL. Created through a partnership...
Glovo’s market dominance questioned in ongoing investigation
Glovo is now under formal scrutiny by Competition Authority following an investigation that began in February 2024 into the dynamics of the online meal...
Virgin Megastore opens flagship store in Casablanca’s ‘Triangle d’Or’
Virgin Megastore is ramping up its presence in Morocco with the launch of a new retail space in Casablanca’s upscale Golden Triangle ('Triangle d'Or')...
HPS Switch rebrands as SWAM to lead Morocco’s digital payment future
HPS Switch is entering a new chapter under a new name: SWAM, short for Switch Al Maghrib. But this isn’t just a cosmetic change—it...
CGEM recognizes LabelVie’s ongoing commitment to corporate responsibility
LabelVie has once again been recognized for its commitment to corporate responsibility, earning a renewed CSR label from the General Confederation of Moroccan Enterprises...