Chinese automotive brands OMODA and JAECOO, both offshoots of the Chery group, are making their debut in Morocco with a diverse range of gasoline, hybrid, and electric vehicles. This move is part of Chery’s global expansion strategy, targeting key markets in Europe and Africa.
These emerging brands are supported by partnerships with major players in the automotive industry such as Bosch, Siemens, Valeo, and Delphi. Additionally, Chery has signed an agreement to produce the OMODA E5 in Barcelona, specifically for the European market.
OMODA is positioning itself as a specialist in futuristic compact SUVs, with a strong focus on design, technology, and eco-friendliness. In contrast, JAECOO is carving out a niche for rugged off-road vehicles, built to perform in all environments.
In less than a year, OMODA and JAECOO have rapidly expanded internationally, entering key markets such as Mexico, Spain, Chile, and Turkey. They have established a network of 900 dealerships in over 40 countries. With 160,000 vehicles exported in 2023, they are among the fastest-growing automotive brands worldwide.
In Morocco, the lineup will include the OMODA 3, OMODA 5, and JAECOO 7, available from September 12th in Casablanca. The gasoline versions will launch first, followed by the all-electric OMODA E5. All these models are aimed at the competitive compact SUV segment. The local importer expects to sell 350 vehicles in the first year.
These brands are catering to the growing demand for innovative and eco-friendly vehicles in Morocco. OMODA offers compact SUVs with a futuristic design, while JAECOO specializes in robust off-road vehicles.
The arrival of these brands could accelerate the transformation of the Moroccan automotive market, which is already shifting towards electric and hybrid vehicles. Their partnership with CFAO Mobility ensures a strong distribution network across the country.
