On Friday, June 7, Dacia Maroc hosted the 3rd edition of Dacia Talk, an event for engaging with the national press on specific themes related to the brand. This session, focusing on “best value for money,” highlighted how Dacia continues to meet customer expectations while offering a different approach to the automotive industry. The brand evolves with the times, modernizing its image while prioritizing responsible consumption and offering an optimized level of equipment, ensuring the best price-to-performance ratio in the Moroccan market.
Since the beginning of 2024, Dacia Maroc has reinforced its leadership: the success of its models has enabled Dacia to achieve a 26.1% market share in the passenger vehicle (PV) segment, up 3.1 points compared to 2023. By providing the best value for money, Dacia remains the preferred brand of Moroccans, with 15,225 vehicles sold by the end of May, an increase of 13.2% over the same period in 2023.
Since 2005, Dacia has established a new consumption model based on a pragmatic vision of the automobile, constantly redefining the essentials to offer the best price-to-performance ratio. This approach has proven successful, with steadily increasing sales and over 8 million satisfied customers worldwide. In Morocco, Dacia has been the sales leader since 2010, with more than 500,000 customers since the brand’s launch.
Dacia’s Core Range
Dacia’s core range includes the 100% electric city car Dacia Spring (since 2020), the compact sedan Dacia Sandero and its adventurous variant Sandero Stepway (since 2008), the SUV Dacia Duster (since 2010), and the Logan sedan, which democratized access to new vehicles (since 2005). These best-selling models reflect customers’ strong adherence to the brand’s philosophy: breaking new ground, being creative and clever, and maintaining an unbeatable price-to-performance ratio.
