The Competition Council has officially approved the acquisition by Dislog Group SA of the remaining 49% stake in GB Distribution SARL, solidifying Dislog’s position as a dominant player in Morocco’s fast-moving consumer goods (FMCG) distribution sector. This move is part of a broader strategy to expand its market influence and operational capabilities.
Headquartered in Bouskoura, Casablanca, Dislog Group is one of Morocco’s leading distributors in industrial, pharmaceutical, and parapharmaceutical products. By fully integrating GB Distribution SARL, a company specializing in supply services for gas stations, Dislog Group is strengthening its foothold in a rapidly growing segment.
This acquisition aligns with Dislog’s strategy to diversify its distribution channels to meet evolving market needs. The Moroccan FMCG sector is witnessing increasing demand for efficient logistics and broader product availability. By controlling the entire supply chain, Dislog aims to enhance product accessibility, particularly in remote areas, contributing to a more balanced national distribution network for essential goods.
Dislog’s acquisition is not just about market expansion; it’s also a move toward enhancing logistical innovation. With full control of GB Distribution’s operations, the group is better positioned to improve supply services for gas stations, a crucial channel for distributing key consumer products like food, beverages, and household goods. These improvements are expected to address growing expectations for faster, more reliable supply chains across the country.
The Competition Council will closely monitor the impact of this acquisition on market competition. Stakeholders have a 10-day window, starting from the official announcement on February 10, 2025, to submit their observations. This oversight ensures that the consolidation does not lead to unfair market practices or limit competition within the distribution sector.
As Morocco’s consumer goods market undergoes rapid change, distribution companies are being pushed to innovate and optimize their services. Dislog Group’s strategic move to fully acquire GB Distribution positions it to better meet these challenges. This could pave the way for improved infrastructure, expanded logistics networks, and ultimately, greater product availability for consumers across the country.
With this acquisition, Dislog is sending a clear message: it is ready to lead in a competitive landscape where efficient, scalable distribution services are increasingly essential to economic growth.
