Stellantis Maroc is holding on to its lead in Morocco’s light commercial vehicle market, helped by strong demand for its FIAT Professional range from businesses of all sizes.
The company, based in Casablanca, says it has been number one in the segment since July 2025. It ended that year with a 23.6% market share. That strong run has continued into 2026, reaching 22.6% by the end of March, and peaking at 23.8% in March alone.
Its success covers several types of vehicles. In the small van category, it reached 44.2% in 2025, led by the FIAT Doblo Cargo. In medium vans, its share rose from 32.3% in 2025 to 44% by March 2026, helped by the Scudo Combi.
For larger vans, Stellantis hit 59.2% in December 2025 and stayed above 50% in early 2026, driven by models like the Ducato, Boxer and Movano. In pickups, the FIAT Titano helped lift its share to 17.4% up to March 2026.
FIAT Professional is the main force behind this performance, with vehicles designed for tradespeople, delivery firms and company fleets.
The company also took part in SIAM 2026, Morocco’s big agriculture show, where it displayed the Doblo Maxi Cargo, the Titano pickup and the TRIS electric mini vehicle.
The TRIS model drew a lot of attention as farmers look for cheaper transport options and ways to cut fuel costs. Stellantis Maroc says this reflects a wider move towards more affordable and cleaner vehicles.
