Fortune Maroc has opened the expanded section of its factory in Bouskoura, increasing production and creating hundreds of jobs in Morocco’s food industry.
The opening was attended by Industry and Commerce Minister Ryad Mezzour, Jordan’s ambassador to Morocco Jumana Suleiman Ali Ghunaimat and the company’s director Osama Isam Wasef Jaber.
The expansion includes new production lines for biscuits, chocolate and sweets. The project cost 220 million dirhams and has created more than 300 direct jobs. The company now employs more than 600 people.
Officials say the investment shows growing confidence in Morocco’s biscuit and confectionery sector and supports efforts to produce more food locally and reduce imports.
Fortune Maroc is already planning another expansion. The next phase will invest 65 million dirhams in new lines for biscuits, wafers and chocolate. It is expected to create more than 150 additional jobs.
This project fits into Morocco’s wider plan to boost local manufacturing and encourage the “Made in Morocco” label. The government wants more food products to be made locally to keep more value inside the country and reduce exposure to global supply disruptions.
Bouskoura has become an important industrial area thanks to its closeness to Casablanca and major ports, making transport and logistics easier. The presence of Jordan’s ambassador also highlights growing economic ties, as Morocco is seen as a gateway to African and European markets.
The biscuit and chocolate sector in Morocco is growing by more than 8% each year, helped by rising local demand and exports to West Africa. Other companies in the sector are also expanding.
Factories are also being encouraged to use renewable energy. Industrial zones in Bouskoura are adding solar power to help Moroccan products meet stricter European environmental standards.
Recent changes to Morocco’s Investment Charter, including tax breaks and subsidies for job-creating projects, have helped drive a 20% rise in private industrial investment over the past two years.
