Government Committed to Promoting Competitiveness of 'Made in Morocco' Label
Government Committed to Promoting Competitiveness of 'Made in Morocco' Label

The government is committed in its program for the period 2021-2026, presented Monday before the two Houses of Parliament, to promote national competitiveness and support the “Made in Morocco” label.

Through the adoption of regulatory and strategic protectionism, the government will promote “economic patriotism” which consists first and foremost in protecting the production capacities of the Kingdom, its regions and cities, and ultimately aims to preserve existing jobs and create more.

The government will also encourage investment initiatives, simplify legal and administrative procedures and support the competitiveness of national companies that have demonstrated their ability to adapt during the health crisis.

Therefore, the program provides for the strengthening of the ability of national companies to adapt, including through incentives for innovation, research, development and export, according to changing national and international needs and with a view to moving from the culture of consumption to that of production.

To reduce dependence on imports and maintain the course of the industrial acceleration plan, the government plans to conduct an ambitious policy to offset imports by local products to the tune of 34 billion dirhams per year, with a potential to create more than 100,000 jobs.

The government will also review unbalanced free trade agreements that may overuse government subsidies or lead to currency devaluations to increase competitiveness.

The Executive will ensure in this sense to defend the sectors targeted by unfair international competition, relating to anti-dumping measures, environmental standards, health monitoring and others, while respecting the bilateral, regional and international commitments of Morocco.

The promotion of the “Made in Morocco” label is therefore the driving force behind the government’s economic policy in terms of public procurement, as it will resort, whenever necessary, to national preference, and will improve the access of very small, small and medium enterprises to public orders.