Tractafric Motors Maroc has entered into a strategic partnership with the Fédération des Associations des Loueurs d’Automobiles au Maroc (FALAM), offering its members exclusive deals on the full range of Great Wall Motor (GWM) vehicles. As the official distributor of the Chinese brand in Morocco, Tractafric aims to make GWM models more accessible to rental companies across the country.
This collaboration is part of Tractafric’s broader effort to strengthen its foothold in the Moroccan automotive market. In May 2024, the company officially launched GWM in Morocco, introducing models such as the electric city car Ora 03 and hybrid SUVs Haval Jolion HEV and Haval H6. Known for their cutting-edge technology and innovative design, these vehicles will now be available to FALAM members under preferential terms.
Beyond commercial benefits, this partnership is expected to invigorate Morocco’s car rental industry by providing modern, high-performance vehicles tailored to professional needs. By facilitating access to GWM’s diverse lineup, Tractafric and FALAM aim to support the sector’s growth while offering rental businesses reliable and technologically advanced mobility solutions.