To mark World Oral Health Day, healthcare company Haleon partnered with the FDI World Dental Federation and the Moroccan Association for Oral Health Prevention to host a national event at the Hyatt Regency in Casablanca. The goal: to shine a spotlight on Morocco’s urgent dental health issues and spark meaningful change.
More than 200 professionals from the dental sector attended the event, which focused on education, prevention, and improving access to care. The gathering took place against the backdrop of troubling statistics: over half of Moroccan adults suffer from tooth sensitivity, while nearly one in five people over the age of 15 have advanced gum disease.
The 2025 edition carried a powerful message—oral health is a cornerstone of overall well-being. Dr. Nawal Rabi, a representative of the Moroccan Association for Oral Health Prevention, made the stakes clear: “More than a third of Moroccans aged five and older live with untreated cavities. We can’t wait any longer to strengthen preventive efforts and make dental care more accessible.”
The event also emphasized the evolving role of dental professionals. “Dentistry today goes beyond treating problems—it’s about education, too,” said Yasser Abdelmoneim, Haleon’s head of expert relations for North Africa. He highlighted the company’s support for dentists through clinical tools, online educational content, and ongoing training programs.
One of the standout initiatives unveiled was a virtual reality simulator designed to train dental professionals and engage patients in better oral hygiene habits. This immersive technology reflects Haleon’s commitment to using innovation to boost healthcare capabilities.
Looking ahead, Haleon has set an ambitious goal: to provide training for every dental professional in Morocco by 2026. The plan leverages the strength of Sensodyne, a leading brand in sensitivity treatment, and the Haleon Health Partner platform, a dedicated resource hub for industry experts.
For Asif Alavi, Haleon’s Managing Director for North Africa, the path is clear. “Most oral diseases are preventable. But prevention must be prioritized. These conditions don’t just affect individual health—they strain entire healthcare systems. Collaboration between public and private sectors is crucial if we want to turn things around.”
By combining public outreach, cutting-edge tools, and professional development, Haleon, the FDI, and their Moroccan partners aim to anchor oral health firmly within the broader public health agenda.
