Investour Group, a leading Moroccan company in tourism, hospitality, transport, and logistics, has unveiled its ambitious “Cap 2030” strategic plan during its 60th-anniversary celebration in Casablanca. This forward-looking plan aims to solidify the group’s national leadership while expanding its international footprint.

During the event, Othman Cherif Alami, President of Investour Group, announced the launch of Investour Hospitality, a new subsidiary focused on hotel management. Led by Karim Cherif Alami, this subsidiary will offer a comprehensive range of services across the entire value chain. These services include asset management, project management support, hotel operations management, revenue optimization, development and rebranding, as well as sales and marketing.

Investour Group, known for its renowned brands such as Atlas Voyages, Atlas Rider, Valeria, We Mice You, and Fractalite, aims to enhance its expertise and offerings in the hospitality sector. By leveraging its years of experience and extensive know-how, the group plans to further strengthen its market position.

The “Cap 2030” strategy and the creation of Investour Hospitality underscore Investour Group’s commitment to innovation and growth in a constantly evolving sector. This initiative also highlights the group’s dedication to contributing to the vibrancy of Moroccan tourism.