Inwi Money, a subsidiary of the global operator Inwi, and, an innovative startup in Morocco’s consumer goods industry, have announced a strategic partnership during the 2nd edition of GITEX Africa, held in Marrakech from May 29 to 31, 2024.

Enhancing financial services in retail

This strategic partnership aims to boost the development of financial services in the retail sector, leveraging loyalty mechanisms across the entire value chain. This collaboration showcases Inwi Money’s efforts to diversify payment methods in Morocco, accelerating financial inclusion and promoting the digitization of cash transactions.

Recognized innovators in retailtech, winner of the InwiDays Award at the 2023 edition dedicated to Retailtech, is known for its intelligent order-taking system, capable of managing thousands of points of sale. With over 20,000 points of sale across various regions in Morocco, has become a key player in the consumer goods sector and in the digitalization of the distribution process between major suppliers and retailers.

Benefits for merchants and retailers

The partnership between Inwi Money and will enable merchants and retailers to access innovative financial services more easily while benefiting from’s loyalty programs. This collaboration supports the ongoing digitalization of the consumer goods sector and strengthens the relationship between the global operator Inwi and Moroccan startups, paving the way for the development of innovative solutions tailored to the needs of Moroccan professionals and consumers.