Morocco’s furniture industry is about to welcome a major new player. JYSK, the Danish giant specializing in home furnishings and bedding, has announced its entry into the Moroccan market, with its first stores set to open in Casablanca in April 2025. With its signature blend of minimalist design, quality, and affordability, the brand aims to attract customers looking for modern and functional home solutions.
This expansion is a milestone for JYSK, making Morocco the 50th country in which it operates. With a global presence of 3,500 stores, the company sees great potential in Morocco’s growing market and evolving consumer habits.
“Our mission is to make stylish, high-quality furniture accessible to everyone. Morocco represents an exciting new frontier for us, with a dynamic customer base that values quality, functionality, and affordability. We are eager to introduce Moroccans to the JYSK experience,” said Igor Raić, Country Director of JYSK Morocco.
With rapid urbanization and a rising demand for modern yet budget-friendly home furnishings, JYSK sees Morocco as a strategic opportunity. The company plans to offer Scandinavian-inspired furniture and home accessories designed for contemporary lifestyles and accessible to a wide range of customers.
JYSK’s market entry strategy is built on an omnichannel approach, combining physical stores with a strong e-commerce platform. Moroccan customers will benefit from convenient services such as Click & Collect and express home delivery, supported by a dedicated logistics center in Casablanca.
The first Moroccan stores will reflect JYSK’s signature concept store model, designed to provide a seamless and enjoyable shopping experience.
Beyond business, JYSK is also committed to social and environmental responsibility. The company prioritizes sustainable materials and is investing in local job creation, offering specialized training programs for its Moroccan teams. Even before its official launch, the company has received over 5,000 job applications—an early sign of strong interest in its arrival.
With an ambitious expansion plan for 2025, JYSK aims to establish itself as a key player in Morocco’s furniture market. Further details on store locations and launch promotions will be revealed soon.
