In less than a year, Kazyon Market has achieved the remarkable feat of opening 100 stores across Morocco, solidifying its position as a new leader in the hard-discount retail sector. The Egyptian chain has successfully attracted Moroccan consumers with its winning formula: quality products at low prices, conveniently available in neighborhood stores.
This rapid expansion is a testament to Kazyon Market’s ambitious strategy and successful adaptation to the local market. The brand focuses on efficient logistics and partnerships with local suppliers to ensure competitive prices and an assortment tailored to Moroccan consumption habits.
With the inauguration of its 100th store, Kazyon Market marks a symbolic milestone and reaffirms its ambition to become a major player in Morocco’s retail landscape.
Kazyon is fully committed to making its first international venture a resounding success. The group’s holding company, Kazyon UK Limited, has raised $165 million (over 1.7 billion dirhams) from a consortium of investors led by DPI (Development Partners International), a London-based fund manager with strong ties to Morocco.
Looking ahead, Kazyon Morocco aims to reach 200 stores by the end of 2025 and achieve profitability the following year. This ambitious yet achievable goal stands in stark contrast to BIM’s trajectory, which took nearly ten years to become profitable.
Kazyon Morocco’s success hinges on an attractive business model. The chain offers quality products at very competitive prices, targeting a broad segment of the population. Additionally, its conveniently located neighborhood stores, with an average size of 150 to 300 square meters, are ideally situated in densely populated areas.
