Kazyon is stepping up its regional expansion with a fresh 50 million dollar investment from Development Partners International (DPI), with a strong focus on growing its footprint in Morocco. Announced on January 26, this latest funding round deepens the longstanding partnership between the British private equity firm and the fast-growing discount retailer.
The new capital will fuel Kazyon’s rapid geographic rollout across strategic markets, particularly in Morocco and Saudi Arabia. These are regions where demand for affordable everyday consumer goods continues to rise. The company currently operates in three countries, with a network of over 1,600 stores and a workforce of more than 11,000 employees.
Founded on a scalable discount model that prioritizes affordability, Kazyon works with a wide range of suppliers and offers a growing selection of private-label products. According to DPI, this approach aligns with the region’s strong demographic growth and the increasing need for low-cost essential goods.
The investment comes at a time when Kazyon is accelerating its development strategy. In 2024, DPI supported several key milestones, including the retailer’s entry into the Moroccan market through the creation of local subsidiaries and the acquisition of Saudi distributor Al Dukan. These moves have helped Kazyon establish an integrated regional platform for logistics and distribution.
In Morocco, the company has become a core part of DPI’s regional strategy. Positioned in the discount retail segment, Kazyon’s model is seen as well-suited to current economic conditions, especially as households face continued pressure on purchasing power. The brand’s value-driven approach is viewed as a key driver of future growth.
With backing not only from DPI but also from the International Finance Corporation (which invested 30 million dollars in March of last year), Kazyon now has a strong financial base to support further store openings and strengthen its logistics infrastructure across the country.
