In the first quarter of 2024, Label Vie reported a revenue of 3.8 billion dirhams, reflecting a modest increase of 1% compared to the same period last year. Despite a challenging economic environment characterized by ongoing pressure on purchasing power, Label Vie demonstrates solid performance, bolstered by an ambitious expansion strategy.

Facing a tight economic climate, Label Vie has launched several initiatives to support the purchasing power of its customers. These include promotions on essential products, distribution of shopping vouchers, and extensive promotional campaigns. Additionally, the group has strengthened its “Club Carrefour” loyalty program, aiming to retain more customers by offering exclusive benefits.

Label Vie has also played an active role in local development, particularly in the Al Haouz region. Notable initiatives include providing equipped housing to 67 families in Douar Tagmout and supporting the training of women affected by an earthquake, enabling them to acquire skills in Moroccan and international cuisine. These actions highlight Label Vie’s commitment to the well-being of local communities and its intention to create a lasting positive impact.

Economically, Label Vie continues to grow, with an investment of 328 million dirhams in the first quarter, marking a 17% increase compared to the previous year. These investments are aimed at the group’s organic growth and digital transformation, with a particular focus on enhancing the in-store customer experience.

Looking ahead, Label Vie plans to accelerate its expansion by opening more than 50 new stores and rolling out Supeco. The group also aims to boost its loyalty program and develop e-commerce. The second quarter will see the opening of the capital of OPCI Terramis for an amount of 500 million dirhams, underscoring Label Vie’s ambition to strengthen its financial foundation and expand its market presence.