Intelcia’s generative AI platform, marks a new era in optimizing customer experience. Developed by E-voluciona, “U&AI” is an innovative solution strengthens Intelcia’s position as a strategic partner, providing real added value to its clients.

In an increasingly competitive landscape, companies are seeking differentiation and market share growth. U&AI is the ultimate solution to ensure a seamless and authentic customer experience daily while maximizing the efficiency of customer relations operations. The platform leverages the expertise of E-voluciona by Intelcia consultants, “field experts” in operational departments, and generative AI-based technologies to offer high-performance solutions for brands, their customers, and advisors.

Specifically, U&AI delves into the Voice of the Customers across various contact channels to more accurately identify pain points and provide appropriate responses. It also better engages customer advisors by freeing them from low-value tasks, allowing them to focus on essential aspects such as empathy, resolving complex issues, and building “unique” relationships with customers. U&AI also automates the qualification, routing, and responses for a range of “simple” interactions with end customers, with thoughtful automation to ensure optimal customer satisfaction.

“Generative AI represents a natural step in the technological evolution we have continuously integrated into our customer relationship centers since our inception. The U&AI platform enriches our range of solutions and offers rapid deployment with significantly improved performance, enabling our clients to fully concentrate on their core business,” stated Youssef El Aoufir, Deputy CEO of Intelcia.

Currently, the platform is already deployed in several use cases, demonstrating its flexibility and effectiveness. “U&AI is a platform based on the synergy between humans and generative AI to deliver added value to advisors, brands, and their end customers. It’s a tailored and pragmatic approach that generates rapid and substantial returns on investment (ROI),” said Hanaa Sadouk, Director of E-voluciona in the Francophone market.

Founded in Spain in 2015 and active in the Francophone market since 2022, E-voluciona by Intelcia is Intelcia’s innovation arm in the customer experience sector, where generative AI has become a strategic component, offering a true competitive advantage to brands. With U&AI, Intelcia aims to consolidate its position as a market leader in outsourcing, capable of providing innovative solutions and creating value for its clients. In a rapidly evolving sector marked by significant international consolidation, the investment in U&AI also enhances the attractiveness of Morocco as a regional and global destination.