LabelVie sold more than Dh10bn worth of goods in the first six months of 2026, helped by higher sales at existing stores and new outlets opened over the past year.
The retailer’s revenue reached Dh10.19bn, up 16.8% from the first half of 2025. This was the first time the group passed the Dh10bn mark in the first half of a year.
Sales grew faster in the second quarter. Revenue rose 17.6% year on year to Dh5.38bn, while retail sales increased 19% to Dh4.61bn.
Existing stores also performed better. Like-for-like sales, which exclude the effect of new stores, rose 6.6% in the second quarter and 5.4% in the first half.
Stores opened in 2025 generated 57% of the sales growth recorded in the second quarter. Existing stores made up 39%, while stores opened since January contributed 4%.
Supeco recorded the strongest growth, with sales jumping 120% in the second quarter. Carrefour hypermarkets grew 26.5%, Carrefour Express increased 22.8%, Atacadão rose 16.8% and Carrefour Market grew 9.3%.
“This second quarter confirms our ability to combine organic growth with rapid network expansion. Crossing the 10 billion dirham threshold in turnover during the first half of the year is above all the result of the commitment of our teams and the relevance of our multi-format model,” LabelVie CEO Naoual Ben Amar said.
Retail Holding merger
LabelVie is also preparing for a proposed merger with Retail Holding.
The deal would bring LabelVie together with several other businesses, including Kiabi, Burger King and food-service company Ansamble.
The companies plan to create one group listed on the Casablanca Stock Exchange.
LabelVie’s equity value has been set at Dh12.464bn. The proposed exchange ratio is eight Retail Holding shares for every 11 LabelVie shares.
The combined group aims to generate Dh47bn in revenue by 2030. It made Dh21.7bn in 2025.
The group also targets EBITDA of Dh3.8bn and net income of Dh1.434bn by 2030.
The merger would give LabelVie a business that goes beyond supermarkets and hypermarkets.
More stores
LabelVie opened 42 stores in the second quarter, taking the number of new stores opened since January to 72.
The new stores included 59 Supeco outlets, seven Carrefour Express stores, five Carrefour Market stores and one Atacadão store.
LabelVie now has 483 stores in 37 cities, covering 381,662 square metres.
The company plans to increase its retail space by about 15% in 2026 as part of its Vision 2028 strategy.
Investment reached Dh666m in the second quarter, up from Dh420m a year earlier.
The money went towards new stores, logistics facilities and preparations for stores planned for 2027.
First-half investment stood at Dh737m, compared with Dh751m during the same period last year.
Net debt stood at Dh4.65bn at the end of June, compared with Dh4.61bn at the end of 2025.
“We will continue to invest in our stores, our logistical capabilities, and our transformation in order to sustainably support this momentum and pursue the execution of our strategic plan Vision 2028,” Ben Amar said.
2025 figures
LabelVie generated Dh21.7bn in revenue in 2025.
The stores opened last year are now making a clear contribution to sales. They generated 57% of the group’s sales growth in the second quarter of 2026.
