LG Electronics has launched a new campaign in Morocco that focuses on people instead of products. Called Life’s Good M3ak, the campaign promotes the idea that technology should make everyday life easier while bringing people closer together.
“We’re here today not to talk about an innovation or a new product, but about a vision that drives us,” said Soufiane Benabadji, Marketing Director at LG Morocco.
“We’ve been talking about the same thing for the past 10 years. Life’s Good is about improving people’s daily lives through our products and innovations.”
“Technology is there to support people’s lives, to make them better, easier and more enjoyable. This concept puts people before technology.”
“For us, human values, sharing and family matter just as much, if not more, than the products and the innovation itself.”
The campaign includes an “Open Mic” where people can share what wellbeing means to them and thank those who make their lives better. LG is also working with Moroccan content creators, who will share personal stories and show how the company’s products fit into their homes. Members of their online communities will receive rewards for their support.
LG is using the campaign to highlight four smart home products.
The LG OLED evo AI TV uses the company’s Alpha AI processor and self-lit OLED pixels to deliver infinite contrast and 100% colour accuracy. It supports 4K resolution at up to 144Hz, Dolby Vision, Dolby Atmos and AI features through webOS. Prices in Morocco start at 19,699 MAD for a 65-inch model and go above 30,599 MAD for a 77-inch version.
The LG WashTower™ combines a washing machine and dryer in one unit. It includes a central control panel, AI DD™ technology that detects fabric type and load weight, TurboWash™ fast wash cycles, a 12kg washing capacity and a 10kg drying capacity. It sells for around 16,000 MAD.
The LG InstaView™ refrigerator lets users knock twice on the glass door to see inside without opening it. It also features UVnano™ water dispenser sterilisation, DoorCooling+™, LinearCooling™ temperature control and LG ThinQ™ Wi-Fi connectivity. Prices range from 24,990 MAD to 31,999 MAD, depending on the model.
The LG ArtCool air conditioner uses a Dual Inverter Compressor™ to cool rooms faster while using less energy. It also features a mirror glass finish, a Plasmaster™ Ionizer that removes up to 99% of bacteria, low-noise operation and LG ThinQ™ smart controls. Prices start at around 7,500 MAD for a 12,000 BTU model and rise to between 10,500 MAD and 11,500 MAD for 18,000 and 24,000 BTU units.
