After establishing itself in Egypt, British real estate brokerage firm Market Standard is now making its way to Morocco. This expansion marks a key step in the company’s regional strategy as it aims to become a major player in the real estate markets of North Africa and the Middle East.
Based in London, Market Standard first chose Egypt as its entry point into the region, attracted by the country’s thriving real estate sector, rapid economic growth, and investor-friendly policies. The firm has set an ambitious goal of reaching 30 billion Egyptian pounds (around $970 million) in property sales for developers by 2025 before expanding into other key markets, including Riyadh, Abu Dhabi, Greece, and Morocco.
The decision to enter Morocco aligns with this broader vision. The country presents a strong demand for residential and commercial properties, supported by an evolving urban landscape and increasing foreign investment. With a modernized regulatory environment, Morocco has become an attractive destination for international real estate firms looking to expand.
The Moroccan real estate market continues to stand out for its stability and consistent growth, particularly in major cities such as Casablanca, Rabat, and Marrakech. Several factors make it a prime target for Market Standard, including a growing demand for housing and commercial spaces, favorable government policies that encourage foreign investment, and its strategic position as a gateway between Africa and Europe.
Market Standard’s entry into Morocco could reshape the competitive landscape, introducing fresh investment and new standards in real estate brokerage. With its expertise, global network, and focus on innovation, the company aims to bring a more efficient, transparent approach to real estate transactions. Having already refined its model in the UK and Egypt, it is now looking to apply the same strategy to meet the needs of Moroccan developers and investors.
The official announcement of Market Standard’s Morocco launch is expected in the coming months.
