McDonald’s France has kicked off the summer with the second edition of its global-themed campaign, “Taste the World,” running through August 25. This seasonal initiative brings together a vibrant mix of international flavors, highlighting dishes and drinks inspired by cultures around the globe. One standout on the menu is a fizzy tropical drink with deep roots in Moroccan culture: Hawai.
Popular in Morocco and cherished by many in the diaspora, Hawai is a bright yellow soda bursting with tropical fruit flavors—think mango, pineapple, and passion fruit, all wrapped in a sugary punch. Its sweetness and exotic taste have already sparked conversation on French social media, drawing comparisons to the much-loved Oasis Tropical drink.
The reintroduction of Hawai to the French market began on July 1, 2025, as part of McDonald’s broader attempt to capture the spirit of international celebration—a trend that gained momentum last summer during the Paris Olympics. Alongside the Moroccan soda, the fast-food giant is offering an eclectic lineup: a Korean Shrimp Filet, Japanese Teriyaki Chicken, Québécois-style poutine, a cherry blossom-flavored Sakura McFizz, and a mango-bubble tea McFlurry.
More than a gimmick, the campaign aims to go beyond surface-level adaptations. McDonald’s says it wants to honor the essence of these international recipes, not just throw foreign sauces onto existing burgers. While franchise owners are free to set prices, the summer range is positioned as a mid-tier offering in terms of cost.
In France, the return of Hawai is being seen as more than just a product launch—it’s a nod to Moroccan heritage and an effort to broaden the culinary horizons of French consumers. Whether the drink will resonate with local audiences as strongly as it does back in Morocco remains to be seen.
