Label’Vie has taken a major step forward in its growth strategy, securing 1.5 billion dirhams through a successful private bond placement backed by qualified investors. This funding move is a key part of the group’s 2024–2028 roadmap, which lays out an ambitious expansion plan aimed at significantly strengthening its national footprint.
By 2028, the Moroccan retail giant plans to operate 953 stores—more than triple its current count of 270. This rapid growth will be driven largely by the rising popularity of smaller, neighborhood-focused store formats that align with evolving consumer habits. To support this transformation, the group has outlined a bold investment program totaling over 7 billion dirhams. While most of this will be financed internally, the newly raised debt is designed to fine-tune the company’s financial structure.
Label’Vie’s strategy is also gaining traction with financial analysts. Following endorsements from Sogécapital and BKGR, Attijari Global Research has now joined in recommending the stock as a buy. The firm values the share at 5,295 dirhams, projecting a 13% upside over the next year. According to its analysts, the company’s targets are both realistic and well-structured.
With fresh capital in hand and growing confidence from the market, Label’Vie is positioning itself for sustained, long-term expansion—built on a solid foundation and a clear vision for the future.
