Morocco’s tomato exports to Spain have surged over the past year, marking a dramatic 40% increase in volume between June 2024 and May 2025. In that 12-month period, shipments reached 80.3 million kilograms, according to data shared by agricultural news outlet Hortoinfo. The spike reflects Morocco’s growing influence in Europe’s produce market, particularly in Spain, where domestic producers are increasingly feeling the pressure.
The rise in volume was matched by a significant increase in revenue. Morocco’s total tomato sales to Spain generated €115.35 million, with the average price per kilo coming in at €1.44. Prices peaked in May, reaching €2 per kilo, while April and February also saw strong averages of €1.73. March followed close behind at €1.67. The lowest prices were recorded in October, with Moroccan tomatoes selling for just €1.07 per kilo.
That same month, Spanish growers in Almería—Morocco’s main competitor—achieved their best returns of the year, selling at €1.42 per kilo. But by May, those fortunes had flipped. Prices for Almería’s tomatoes plummeted to just €0.51 per kilo, highlighting the growing gap between the two markets. These figures come from the Andalusian Price and Market Observatory, which tracks trends across the region’s agricultural sectors.
When it comes to import destinations, Almería was the top buyer of Moroccan tomatoes, bringing in 13.71 million kilos at a total cost of €16.83 million—an average of €1.21 per kilo. Other major import hubs included Granada, with 9.62 million kilos worth €13.5 million (€1.40/kg), and Murcia, which purchased 8.17 million kilos for €6.72 million, at a notably lower average price of €0.82 per kilo. Barcelona imported 6.01 million kilos for €9.32 million (€1.55/kg), while Madrid rounded out the top five with 2.82 million kilos, costing €4.52 million at an average of €1.60 per kilo.
These figures underline not only Morocco’s rising export power, but also the increasing price sensitivity in Spain’s domestic tomato sector—particularly during periods of oversupply or market imbalance. As Moroccan exports grow both in volume and value, Spanish producers face mounting challenges in maintaining competitiveness.
