Morocco is emerging as a major economic force in Africa, attracting an increasing number of investors thanks to its strategic location, political stability, and strong investments in key sectors. In a special report, Bpifrance, the French public investment bank, highlights Morocco’s economic transformation, driven by ambitious incentive policies and a diversified economy that fosters foreign investment.
According to Bpifrance, Morocco’s attractiveness stems from its successful economic diversification and its commitment to welcoming international businesses. Several industries are experiencing remarkable growth, offering significant opportunities for French and global companies. Among them, six strategic sectors stand out: renewable energy, agribusiness, tourism, real estate, automotive, and technology & innovation.
The country has positioned itself as a leader in Africa’s energy transition, aiming to produce 52% of its electricity from renewable sources by 2030. This strategy includes large-scale projects such as Noor Ouarzazate, one of the world’s largest solar power plants. Morocco is also heavily investing in green hydrogen, with the goal of becoming a major exporter of clean energy to Europe.
Bpifrance highlights the agro-industry as a key pillar of Morocco’s economy. By modernizing its agricultural sector and integrating new technologies, the country aims to enhance food security and boost exports. The rise of agritech presents a major opportunity, supported by government incentives and easier access to funding for innovative companies. These advancements could establish Morocco as a regional leader in smart and sustainable agriculture.
The Moroccan government is also revitalizing its tourism sector, with a target of 26 million visitors by 2030. The FIFA World Cup 2030, co-hosted with Spain and Portugal, is expected to drive billions of euros in investments across infrastructure, hospitality, and services. Major cities such as Marrakech, Casablanca, and Tangier are attracting significant capital inflows, while eco-tourism and rural tourism continue to expand.
Real estate in Morocco is also booming, with high demand for residential, tourism, and industrial infrastructure. At the same time, the industry is undergoing a major transformation with the rise of eco-construction and the integration of bio-based materials. As part of its energy transition, Morocco is adopting environmentally friendly and energy-efficient building solutions.
Producing more than 500,000 vehicles annually, Morocco has become a major hub for global automakers. The shift toward electric mobility is opening new opportunities, with significant investments in charging infrastructure and battery manufacturing plants. These developments position Morocco as a key player in the future of the global automotive industry.
Bpifrance also emphasizes that digital transformation and innovation are at the heart of Morocco’s economic evolution. The country has built a thriving startup ecosystem, supported by incubators and investment funds. Key growth areas include fintech, e-commerce, and artificial intelligence, making Morocco an attractive destination for tech companies and visionary entrepreneurs.
