Casablanca is about to host a large trade event bringing together businesses from China and Morocco.
The China-Africa Economic and Trade Expo will take place from 10 to 12 June at the Casablanca International Exhibition Centre. It is the first time Morocco is hosting the event, after earlier editions in Kenya and Nigeria.
Around 250 companies are expected to attend, spread across more than 7,000 square metres. The event will cover sectors such as renewable energy, cars and car parts, mining, medical equipment, agriculture and everyday consumer goods.
The expo is organised by Chinese officials and Morocco’s Ministry of Industry and Trade. It is built around helping businesses meet each other and strike deals. The programme includes an opening ceremony, business matching sessions and direct meetings between companies.
Morocco was chosen in part because of its position between Africa, Europe and the Middle East. Officials also point to the growing economic relationship between Morocco and China.
Previous editions of the expo have already led to 512 projects, with a total value of more than 64.7 billion dollars. Organisers will be hoping for similar results in Casablanca.
The event comes as Morocco pushes to strengthen its role as an industrial and logistics hub. China is now its third-largest trading partner, with trade between the two countries worth more than 10 billion dollars a year. However, Morocco still buys far more from China than it sells.
Chinese investment in Morocco has grown quickly, especially in electric vehicle batteries and renewable energy. Companies such as Gotion High-Tech and BTR New Material Group are setting up production aimed at exporting to Europe and the United States.
China also removed tariffs on Moroccan imports in May 2026, making it easier for Moroccan goods to enter its market. Analysts say companies already based in Morocco could benefit the most.
China’s Hunan province is playing a key role behind the scenes. It leads many of China’s trade efforts with Africa and has reached trade levels of 54.85 billion yuan, or about 7.6 billion dollars, with the continent.
The big question now is what the event will actually deliver. With 250 companies in one place and a focus on face-to-face meetings, the aim is simple: turn conversations into signed deals.
