On July 16, Stellantis broke ground on an expansion of the Kenitra industrial zone, a move that could further cement Morocco’s dominance in African car manufacturing.
In 2023, Morocco produced 471,950 passenger cars, overtaking South Africa, which had long held the lead with 336,980 units. The surge is driven by Renault’s plants in Tangier and Casablanca, along with Stellantis’s Kenitra site, giving the country a combined annual capacity of around 700,000 vehicles.
According to think tank ODI Global, Morocco already ranks first in Africa for passenger car production and sits just behind South Africa in commercial vehicles. The goal now is to reach one million vehicles by 2025, up from a projected 700,000 in 2024.
The industry benefits from high local integration rates—about 60 percent for Renault and 69 percent for Stellantis—with a target of 80 percent by 2030. More than 250 suppliers, including Delphi, Valeo, and Yazaki, employ over 220,000 people, reinforcing Morocco’s reputation as a competitive manufacturing hub.
The shift to electric mobility is well underway. Renault’s Tangier plant is producing fully electric Mobilize models, while Stellantis in Kenitra is assembling electrified vehicles. The aim is to reach annual output of 100,000 electric units by 2025, extending Morocco’s bid to dominate Africa’s automotive future.
