Morocco earned 31bn dirhams in tourism income in the first three months of 2026. That is 24% more than the same period in 2025.
The country welcomed 4.3 million tourists in the first quarter, up 7% from a year earlier. The figures suggest visitors are spending more money per trip.
Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy, stated: “This momentum in receipts reflects an increasingly significant economic impact on local ecosystems. Our goal is to solidify this trajectory by continuing to develop and diversify our offerings, improve the visitor experience, and strengthen the sector’s ability to create value across all regions of the Kingdom.”
Officials say the results show the impact of the national tourism roadmap for 2023–2026. Tourist numbers rose steadily, but spending rose faster as visitors stayed longer and spent more across the country.
The government is trying to spread tourism beyond Marrakech, Fes and Casablanca. Investment in Dakhla has boosted water sports and eco-tourism, while the northern Rif coast is seeing more boutique hotels. The aim is to bring tourism income to rural areas and local artisans.
Major events and conferences also helped the sector. Preparations for the 2030 World Cup, along with festivals and international summits, brought more business travellers and filled hotels during quieter months.
Better flight connections and transport links also played a role. Royal Air Maroc expanded its fleet and added direct routes from North America and China. Long-haul travellers usually spend more than short-haul visitors.
The government is also promoting sustainable tourism. Projects include solar-powered desert camps in Agafay and riads that focus on reducing waste.
