Morocco is stepping up its efforts to raise the standard of its tourist accommodations, with a new initiative aimed at ensuring top-quality service across the country’s hospitality sector. The Ministry of Tourism, along with the departments responsible for Crafts and Social Economy, is rolling out the next phase of its “Mystery Visits” program—a system designed to discreetly assess the quality of service in hotels and other tourist establishments.
To bring this plan to life, the Moroccan Society of Tourism Engineering (SMIT) has issued four separate calls for tenders to select the specialized agencies that will carry out these undercover evaluations. The primary goal is to verify that the level of service provided by hotels and related establishments truly aligns with their official star ratings.
This new round of “Mystery Visits” is part of a broader overhaul of Morocco’s hotel classification system, a reform driven by legislation introduced under Law 80-14. The concept is simple but effective: professional evaluators pose as regular guests, blending in seamlessly as they scrutinize every aspect of the customer experience—from the moment of booking to the check-out process. These anonymous assessments will target a wide range of accommodations, including hotels, resorts, tourist residences, guesthouses, traditional riads, and historic kasbahs that hold official ratings between three and five stars.
The success of this initiative hinges on the skill and discretion of the evaluators themselves. The selected professionals will need to bring not only extensive experience but also a sharp eye for detail and an impartial approach, carefully measuring performance against quality standards tailored to each category of lodging.
This effort is part of Morocco’s larger ambition to enhance its global standing as a premier travel destination. Already a leading choice for travelers within Africa, the country is eager to strengthen its position ahead of major international events, most notably the 2030 FIFA World Cup, in which Morocco will play a central role as a co-host.
Companies interested in taking part in this project can review the tender documents online. All applications must be submitted by September 15, 2025, through the official government procurement platform.
